Sound Scan

ClientSoundtrack Your BrandServicesSoundtrack Your Brand is a service that helps businesses grow their digital media presence through the use of music. It is a Spotify joint venture and the exclusive provider of Spotify Business and Spotify Enterprise. As a part of the design team, I have been working on various touchpoints on their new visual communication. The main focus is to create awareness based on emotional values, and to clarify to potential clients what the service is about. The images show an upcoming campaign where we introduce the sound scan– A work method used by the music team to target a brand with the right music. The scan consists of 22 different values presented in 11 opposite pairs. Some examples of these values are: human vs technological, local vs global and careful vs provocative.